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One of the biggest opportunities for improving
your financial performance is reducing the
amount of inventory in the supply chain.
How much would you guess the average company
spends on such goods and services? In manufacturing,
the figure is astonishingly high: the average
manufacturer spends approximately 56 cents
out of every dollar of revenue on managing
purchased goods and services--often in the
form of inventory located in warehouses,
in transit, or even on location at customer
sites. In retailing, wholesaling, and high-tech
industries, the figure often is even higher.
Our inventory is worth its weight
in gold, says one IBM manager. Its
value depletes at an average rate of between
3% and 5% per month.
Lowes Corporation
Consider the following financial information
of a major retailer in the home improvement
sector: pre-tax profit margin is ($168,253/
$2,915,664), or 5.8%. This means that every
dollar of sales generates a little less
than 6 cents in pre-tax profit. Furthermore,
the return on assets (ROA) is ($168,253/
$6,344,651), or 2.7%. What strategic initiatives
can help improve these figures?
Consider the fact that every dollar saved
in purchased materials increases pre-tax
profit by a dollar. Therefore, this organization
would have to generate $17 in sales to realize
the same improvement to the bottom line
as cutting $1 from its purchased merchandise
costs. This profit-leverage effect is particularly
important for low-margin businesses, such
as retailing. Also note that in addition
to affecting profits, cutting merchandise
costs also would reduce the amount of money
tied up in inventory, and therefore, produce
a higher ROA. To illustrate these points,
let's see what would happen if managers
were able to cut merchandise costs by just
3%.
Pre-tax profits would increase 37%, and
the new pre-tax profit margin for the company
would be ($231,143 / $2,915,664), or 7.9%.
By comparison, marketing would have to increase
sales by ($62,890 / 5.8%), or $1.1 billion,
to have the same impact as a 3% reduction
in merchandise costs. In addition, the new
ROA would be ($231,143 / $6,281,761), or
3.7%--a full percentage point higher than
the previous figure. For a graphic presentation
of this data, click here, 1,
2,
3,
4,
5.
Walmart
Perhaps no other company has been more successful
at redesigning its supply chain than Walmart.
In response to an increasing global retail
organization, Walmart has established critical
strategies in multiple functional areas
to hit its goals for supply chain management
excellence:
Financial:
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Set
a 2002 inventory turn goal of 6.9, and
set a long-term goal of 10 inventory
turns |
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Increased
its capital budget for Wal-Mart Distribution
to $10.7B for 2002 |
Operations:
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Currently
has 84% of goods flow through a Wal-Mart
Distribution Center (DC) |
| .
|
Facilities
are highly automated and support two-step
distribution |
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Established
specialized Distribution Centers are
used to service stores for commodities
such as jewelry, clothing, food, general
merchandise, fresh produce imports,
and returns |
Logistics Processes:
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Stores
certify what they receive from the Distribution
Centers (99.83% accuracy on store deliveries) |
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The
back of Walmart stores have been recently
renovated to create a mini-DC for the
slotting and staging of merchandise |
| .
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Walmart is renovating existing DCs to
incorporate technology to enable more
cross-dock moves (moving toward door
per store) |
People:
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Continues
to work on creating a non-union environment
by emphasizing employee satisfaction
and a good job environment |
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Has
established a DC employment base of
90% full-time workers to promote logistics
excellence in this workforce |
Many
opportunities exist to achieve dramatic
cost savings far greater than the 3% figure
used in the example abovebut such
initiatives require vision and hard work.
The greatest challenge, by far, involves
getting associates in different parts of
the supply chain to work together. Thats
because many organizations still operate
in a functional cost-center manner, where
managers are rewarded for improving performance
only within their own internal group.
Glaxo Smith Kline
To mitigate this risk and help drive change,
some organizations have begun to develop
internal supply chain consulting
groups. At Glaxo Wellcome (now GlaxoSmithKline),
the supply management team included the
CIO, Chief Procurement Officer, and senior
executives from legal, manufacturing and
R&D. Although the procurement function
operated as a cost center, the CEO specifically
directed the group to work in a cross-functional
manner to promote joint cost-savings projects.
The purchasing budget was allocated to drive
strategic initiatives such as leveraging
the companys overall purchasing volume,
reducing its base of suppliers, and issuing
procurement cards to capture spending data.
But the savings generated by the team remained
within each functional group.
Shell Oil
Shell Oil takes a different tack; it views
supply-chain management as a cost center
that operates in a consulting mode across
the organization. The group is supported
by a percentage of the savings it generates
across the organization, with the remainder
of the savings being shared by the various
functions or business units that buy into
the plan. These cost savings may go toward
the SBU or functional cost-reduction goals
set by the corporate executive team. The
success of such programs has led senior
management to establish an ongoing set of
goals for cost savings in the supply chain
on an annual basis.
Sincerely,
Rob Handfield
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